Why Getting Your Shoe Size Right Matters
Wearing the wrong shoe size is one of the most common causes of foot pain, blisters, and long-term discomfort. Whether you're shopping online or in-store, knowing your exact measurements makes all the difference — especially when sizing can vary between brands.
What You'll Need
- A piece of paper (A4 works perfectly)
- A pen or pencil
- A ruler or measuring tape
Step-by-Step: How to Measure Your Foot
- Do it in the afternoon. Feet naturally swell throughout the day, so measuring later gives you the most accurate size.
- Wear the socks you'd normally wear with the type of shoe you're buying.
- Place your foot on the paper and trace around it carefully, keeping the pen upright.
- Measure the length from the heel to the longest toe.
- Measure the width at the widest part of your foot.
- Compare to our size guide — if you're between sizes, always go up.
South African vs. European vs. UK Shoe Sizes
South Africa generally follows the UK sizing system, but many brands use European (EU) sizing. Here's a quick reference:
| Foot Length (cm) | SA/UK (Women) | EU (Women) | SA/UK (Men) | EU (Men) |
|---|---|---|---|---|
| 22.5 cm | 4 | 37 | — | — |
| 23.5 cm | 5 | 38 | — | — |
| 24 cm | 6 | 39 | 5 | 38 |
| 25 cm | 7 | 40 | 6 | 39 |
| 26 cm | 8 | 41 | 7 | 40 |
| 27 cm | — | — | 8 | 41 |
| 28 cm | — | — | 9 | 43 |
Tips for Online Shoe Shopping
- Always check the brand's specific size guide — sizing varies between brands like Hushpuppies, Bronx, and Soviet.
- If you have wide feet, look for styles described as "wide fit" or go up half a size.
- Read customer reviews — shoppers often mention whether a style runs small or large.
Still unsure? Browse our full range and reach out to us — we're happy to help you find the perfect fit.